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How Content Can Boost Your SEO Strategy

There are many different ways you can boost your SEO strategy. Having longer content with more keywords, having engaging content that keeps visitors on your website longer, and allowing users to leave reviews are just a few ways you can help your website rise through the search engine results. More Content Creates More Room for Keywords It’s been widely reported that people don’t have the attention span that they used…

How and Where to Distribute Your Video Content

Video content is becoming increasingly important for ecommerce brands as part of their marketing strategy. As we move deeper into a more visual world, moving images and videos play a major role in how we consume information. From webinars to YouTube videos, social media stories, and more – there are many benefits to bringing video into your marketing plan. Here are some ways in which video content marketing can strengthen…

What To Look For In An Ecommerce Marketing Agency

Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it’s a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency.  While the basics like budget and experience should certainly be up there as key considerations, ecommerce…

The Importance of Buyer Personas in Ecommerce

A buyer persona – also called a customer or marketing persona – is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…
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