Category: Market Research

Market Research, December 2021, Expert Advice

Emotional Data: The Future of Measuring Your Customers and Prospects

Understanding the motivations and emotions of your customers and prospects may be the most important thing to figure out at your organization — and equally the most challenging. Things like CRM systems, analytics, digital funnels, surveys and other tools gather data to try and help us understand customers, but they all fail to address one very simple and critical thing … “WHY?”  At their very best, these behavioral aggregators can…

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