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August 2021, Marketing

Your Wimpy Brand Needs to Pick a Fight

Think about your three biggest competitors … got ‘em? Now, what do you say when potential customers ask you why they should do business with you instead of those competitors? More often than not your response contains subjective and ineffective language. You say things like “x years in business, trusted leader, great customer service, quality, value, blah, blah, blah.” Ever stop to think why they ask you that question? The…

August 2021, Sales

Is Your Social Networking Not-Working?

Many sales folks I visit with consider social media just another “mouth to feed.” What I am about to share with our readers is the “sales side” of social media. I’ll start with a true story. From 2008 to 2010, I was part of a prestigious Top 10 group comprised of 12 like-minded business owners and sales professionals who met once a month at my training center.  Our homework each…

August 2021, Marketing

Why You Need to Start Thinking Strategically (& How to Actually Do It)

Four ways to overcome the most common roadblocks to strategic thinking With a title like director of client strategy, creating well-thought-out approaches is pretty much what I do. But in the slew of meetings and emails (an average of 126 emails per day says Radicati Group) and a whole host of “other duties as assigned,” it can be nearly impossible to think strategically on a daily basis. Because contrary to…

August 2021, Branding

Six Ways Hiring an Ecommerce Marketing Agency Accelerates Your Online Sales

Increasing your online sales can be a difficult task, especially if you’re relying on a small in-house team. While it may sound logical to expand your team by hiring new roles, this can be an expensive and challenging endeavor, and keeping up with the pace at which marketing evolves may prove to be more than you expected.  When you consider all of the specialized skills and technical aptitude required to…

Accounting, August 2021

Top 11 Benefits of Cloud-Based Accounting and Real-Time Data

If you haven’t converted to cloud-based accounting, COVID-19 likely prompted you to consider making the switch. With more and more businesses and industries operating virtually, cloud access and real-time data have become more important than ever to make the best business decisions possible in uncertain times. With so much up in the air, you don’t want to be caught with a static accounting system that cannot keep up and provide…