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Branding, Expert Advice, June 2022

What To Look For In An Ecommerce Marketing Agency

Making the choice to hire an ecommerce marketing agency can be the start of a long and fruitful relationship. One of the best ways to think about hiring an ecommerce marketing agency is that it's a symbiotic partnership. This is why it’s so important to take your time when choosing the right marketing agency.  While the basics like budget and experience should certainly be up there as key considerations, ecommerce…

Expert Advice, June 2022, Sales

Sales Answer Man: How Can Influencers Help With Referrals?

Question: I have been meeting with centers of influence on a regular basis. Our goal is giving and receiving referrals from one another. What advice do you have on making the most of these meetings? Answer: Kudos to you for meeting with centers of influence as a referral source. Many salespeople mistakenly think only clients can provide referrals! By definition, a center of influence is someone who is well known…

Branding, Expert Advice, May 2022

The Importance of Buyer Personas in Ecommerce

A buyer persona - also called a customer or marketing persona - is a profile of what your ideal customer looks like. It’s important to create buyer personas so that you know what your customers are looking for and why, and also why they may (or may not) purchase from you.  Buyer personas are fictional characterizations representing a group of customers with similar values around the use of a product…

Expert Advice, May 2022, Sales

Sales Answer Man: Why Partner with An Agent?

Question: I am an established agent with a national insurance company.  While I am clear about my strengths and weaknesses, any advice on how I can take my business to the next level, by partnering with another agent?  Also, any ideas how to efficiently find the right partner? Answer: Congratulations on succeeding in a business where many agents don’t after the first year. I get the feeling you are open…

Community Spotlight

Clear Mortgage Leads an Advanced and Innovative Approach

When Brown University alumna Adriana Bates started in her career, the economy was low, and convincing someone to buy a house was nearly impossible which led to disappointment and later turmoil. Now, she’s leading a transformational and vigorous mortgage company in Kansas City. “Consumers were just very reluctant to go through the process, so I very quickly had to learn how to make something that was considered a necessary evil,”…