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April 2021, Branding, Digital Content

Digital 360

A long time ago in a galaxy far, far away: VCRs, cassette tapes, printed newspapers, and just three or four TV channels. Oh, wait. That was 1980. And while those “simpler days” may seem worlds away, they were actually right here in our own galaxy. Lightspeed ahead to the 2020s, and things have gotten a little more complicated. Live streaming. Thousands of channels and apps. Smart home devices. iPhones and Android. Even…

April 2021, HR

Invest in Your Workplace and People

If 2020 taught us anything, it is the importance of our people and their endless contributions. It is time to look closer at what makes people stay with their organizations and how those in leadership can work to create a higher quality workplace for present and future workers. What is employee retention? Business owners often pose the question, “Why is it important to keep employees?” Well, the hiring process can…

April 2021, Office Design

Office Re-Entry: Your Return to Work Playbook

Who’s ready for a triumphant return to the office? I know I am! While remote and flexible work options are here to stay, a growing number of businesses are working hard to formulate plans to bring employees back to the office safely.  Now that we are a year into shutdowns, pandemic fatigue has people ready to revolt, and global vaccinations are underway, the return to workplace conversations are getting more…

April 2021, Sales

Sales Answer Man Question of the Month (April 2021)

Q: “We sell our services to many companies with multiple influencers in the decision process: co-owners, partners, etc. Sometimes they have differing needs. Should we approach these prospects differently than single decision makers?” A: Congratulations on selling to larger, more complicated clients – you are working the mature market segment! At Sandler we talk about the “stairway to success.”  Step 1 of the stairway might be an owner who has…

April 2021, Tech

The Hackers Are Here. Are You Prepared?

We all know cybersecurity is a major threat today.  Do you know your small- or medium-size business is a primary target for hackers and why that is? Because it is a billion-dollar market with poor security protection and the lack of effective incident response plans. Criminals always look for the easiest path. As larger companies improve their defenses against cyber threats, small- and medium-size businesses have become low-hanging fruit for…