Category: Sales and Marketing

Marketing, Sales and Marketing

KC Hemp Co.: Marketing through education

How do you market a business when traditional advertising methods aren’t an option? If you are Heather Hobbs and Kyle Steppe, owners of KC Hemp Co., you turn to Facebook, Instagram and old-fashioned word-of-mouth to find customers. Hobbs and Steppe have used social media to their best advantage to get the word out about their retail store, which just opened in September. They are also regulars at area chamber of…

Expansion, Growth Strategy, Marketing, Sales and Marketing

Smart strategies: Learn the 4 languages of business

Early in my career, I called on a client who was a friend outside of work. No one frustrated me more in the business arena.  I would present to her on a Friday afternoon; she’d give me feedback that my proposal looked great and she would work on putting her plan together over the weekend and get back to me Monday. I would come in Monday morning to a voicemail that…