Category: Marketing

October 2021, Expert Advice, Marketing

Marketing Math: The Odds of Getting Your Campaign Right

With seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers? Which customer segments should I be targeting? Which mediums should I be using to maximize ROI? And they should be asking these three questions if they want to close more business. Just getting close on any…

October 2021, Expert Advice, Marketing

B2B Holiday Marketing: What to Keep in Mind

B2B Holiday Marketing: What to Keep in Mind The changing of the leaves means one thing: Pumpkin spice marketing season is upon us. That means it’s time for businesses to start thinking about their marketing efforts during the holiday season (Halloween, Thanksgiving, Black Friday, Cyber Monday—and we’re not even into December yet). While B2C companies can rely on traditional, cheesy holiday marketing campaigns, B2B businesses have to seek out more…

September 2021, Expert Advice, Marketing

Value Proposition Units – the Value Behind Your Value

How often do you talk about “quality” at your organization? What about “customer service”? How many times do you talk about the importance of “trust,” “technology” or “value”? All important things. I bet many of you have these words in your mission statement, your core values and in your sales and marketing communications. But there’s a problem with things like quality, customer service, trust, technology and value: THEY DON’T EXIST.…

September 2021, Expert Advice, Marketing

Brand Persona: Why You Should Create a Dating Profile for Your Business

Candle-lit dinners, long walks on the beach, social media marketing strategies … what do these three things have in common?  Well, on the surface, not much. But when you start getting into the nitty-gritty of dating and marketing, you begin to realize they’re pretty similar: Both are all about getting someone to choose you (pick you, love you — Grey’s Anatomy, anyone?) over the rest of the fish in the…

August 2021, Expert Advice, Marketing

Your Wimpy Brand Needs to Pick a Fight

Think about your three biggest competitors … got ‘em? Now, what do you say when potential customers ask you why they should do business with you instead of those competitors? More often than not your response contains subjective and ineffective language. You say things like “x years in business, trusted leader, great customer service, quality, value, blah, blah, blah.” Ever stop to think why they ask you that question? The…