Category: Marketing

August 2021, Marketing

Your Wimpy Brand Needs to Pick a Fight

Think about your three biggest competitors … got ‘em? Now, what do you say when potential customers ask you why they should do business with you instead of those competitors? More often than not your response contains subjective and ineffective language. You say things like “x years in business, trusted leader, great customer service, quality, value, blah, blah, blah.” Ever stop to think why they ask you that question? The…

August 2021, Marketing

Why You Need to Start Thinking Strategically (& How to Actually Do It)

Four ways to overcome the most common roadblocks to strategic thinking With a title like director of client strategy, creating well-thought-out approaches is pretty much what I do. But in the slew of meetings and emails (an average of 126 emails per day says Radicati Group) and a whole host of “other duties as assigned,” it can be nearly impossible to think strategically on a daily basis. Because contrary to…

July 2021, Marketing

Your Customers Don’t Care About You

It’s true. The moment you start talking about yourself is the moment you start losing. Personally, I am just as guilty as the next guy when it comes to this. It’s challenging not to engage in self-gratifying communication. Like most, I am passionate about what I do, and I want the person across from me to be confident I am able to deliver on our company promise.  There is no…

July 2021, Marketing

Building Your Marketing Roster: Why a Hybrid Approach Might Be Your Best Bet

Hiring right now is hard, and hiring the right people is even harder. In the United States, 69% of corporations are struggling to hire top talent, a massive leap from 2010’s 14%, according to a Manpower survey. For businesses looking to hire individuals for their internal marketing teams, the world of Indeed and LinkedIn can be demoralizing. Building an internal marketing team is all about having the right people with…

June 2021, Marketing

Why Focus Groups and Customer Interviews Are Ruining Your Marketing

If you aren’t talking to your customers and prospects, then you are doing it wrong. However, many clients are surprised that our organization, PROOF, doesn’t do any qualitative research (interviews and focus groups). Not because talking to customers isn’t valuable — it has its place (discussed later) — but when it comes to creating a responsible marketing plan, it is dangerous to base strategies off of conversations alone. We see…