Author: Lisa Frey

May 2021, Marketing

Why You Need an Outside Perspective in Marketing

It's hard to see through the forest when you're in the middle of it. Just like in life, the marketing perspective from the outside is often clearer than from the inside.  We have experienced this over and over again with our clients—they become so hyper-focused on the details of their businesses that it becomes difficult, if not impossible, to see the bigger picture. Getting an outside perspective can provide much-needed…