January 2022, Expert Advice, Marketing
2022: The Year You Finally Understand the Value of Your Existing Customers
- 13.01.2022
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- By Lisa Frey
In marketing, we often have blinders on that make us believe the best way to be successful is to get new customers at an ever-increasing rate. But too often, we get caught up in this game of cat and mouse and forget that our best customers are already sitting in our database: existing customers. These people have already been won over once—who’s to say you can’t do it again? And…