![](https://ithinkbigger.com/wp-content/uploads/2022/04/Sandler-April-Hero-Image-1024x686.jpg)
Question: We have hundreds of satisfied customers. How do we encourage our clients to give us referrals, and should we establish a formal reward system for referrals? Answer: You are wise to focus on referrals – they are the life blood of any sales organization. I am curious – do you need to encourage your clients to give more referrals, or do you need to encourage your salespeople to ask…