Author: Evan Kirsch

July 2021, Marketing

Building Your Marketing Roster: Why a Hybrid Approach Might Be Your Best Bet

Hiring right now is hard, and hiring the right people is even harder. In the United States, 69% of corporations are struggling to hire top talent, a massive leap from 2010’s 14%, according to a Manpower survey. For businesses looking to hire individuals for their internal marketing teams, the world of Indeed and LinkedIn can be demoralizing. Building an internal marketing team is all about having the right people with…

April 2021, Marketing

Marketing Isn’t This Big Secret. It’s Just Hard Work.

So I have to admit: I love Chick-Fil-A Sauce. Something about that tangy, sweet secrecy just speaks to me. And maybe some of that is the fact I don’t know exactly what goes into the recipe, so it tastes like a delicious and unattainable mystery. Yet, when you search “how to make Chick-Fil-A sauce,” you’re faced with 2.6 million search results. Not so much of a secret, I guess.  And…

March 2021, Digital Content, Marketing, Web Design

Working with a Marketing Agency? 10 Steps to Success

Most people think it’s all rainbows and butterflies working with a marketing agency; you simply just pass off your marketing to-do list to a team of experts whose job it is to just “get the work done.” But if your marketing agency is simply doing the work you tell them to do, then they’re doing you a disservice. At the same time, if they’re leaning heavily on your team to…