Question: How can our sales professionals use our customer relationship manager (CRM) software more effectively?  Answer: CRM software is only as good as the people using it. Companies often spend tens of thousands of dollars, only to have their sales professionals not input anything. This is a double negative to the person who wrote the check (the owner). Here are some of the reasons why management purchases CRM software: Create…
Quickly, define your target market. Say it in your head … now. OK, how many demographics did you identify in your definition? Did you identify an industry? A role? Gross revenue? Employee count? Gender? Age range? Household income? Identifying demographic characteristics is an easy way to filter and segment your best potential customers based on a combination of assumptions and historical data. However, many of us fall into a mental…