Author: Brad Burrow

September 2021, Digital Content, Expert Advice

iPhones and Zoom Just Don’t Cut It

You’re selling your house. You do all the improvement projects you put off for years. The grass is as green as it has ever been, and the inside as spotless as can be. Maybe you even leave out fresh-baked cookies before an open house to make a lasting impression. You want to present your home in the best light possible. Ready for prime time. Because appearances matter. With that in…

June 2021, Branding, Digital Content, Expert Advice

The Video Takeover

When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…

May 2021, Digital Content, Expert Advice, Marketing

Set Things in Motion

Put an iPad or other tablet in a child’s hands and — voila! Quiet contentment, sometimes for hours. There’s no mistaking the power of video to capture children’s imaginations. And if we’re honest, we know video has the ability to attract and hold our attention, too, especially considering the binge-watching phenomenon of the streaming age or just our old-fashioned love of movies and TV shows. It’s no wonder, then, that…

April 2021, Branding, Digital Content, Expert Advice

Digital 360

A long time ago in a galaxy far, far away: VCRs, cassette tapes, printed newspapers, and just three or four TV channels. Oh, wait. That was 1980. And while those “simpler days” may seem worlds away, they were actually right here in our own galaxy. Lightspeed ahead to the 2020s, and things have gotten a little more complicated. Live streaming. Thousands of channels and apps. Smart home devices. iPhones and Android. Even…

March 2021, Digital Content, Expert Advice, Marketing

Why Didn’t You Just Do It? You Never Asked.

After a week-long trial, a prosecutor makes a point to ask jurors for a guilty verdict during her closing argument. At the end of a speech in the closing days of a campaign, a well-known politician formally asks for your vote, even though he’s been in office for a decade. When a university foundation executive wraps up lunch with a wealthy alumni couple, she boldly makes her request for the…