Author: Brad Burrow

March 2022, Video Marketing

Focus on Quality Video, Like the Pros Do

Last month’s Super Bowl was once again a stunning visual masterpiece worthy of your biggest screen TV. The high-definition close-ups. The incredible wide-angle action shots. The concert-level halftime show. The NFL’s leading-edge videography is a big part of the reason we keep coming back for more year after year. While we’re enjoying the Super Bowl and other football games throughout the season, we may not think too much about what’s…

Digital Content, Expert Advice, January 2021

A Resolution for 2022: Whip Your Marketing into Shape!

It seems to be human nature to fall into routines, not just in our personal lives, but in our work lives too. So it’s easy to understand how many small businesses will head into a new year with the same basic marketing gameplans as the year before, using the familiar strategies and tools that have gotten them this far. Now imagine the sound of a football coach loudly blowing a…

September 2021, Digital Content, Expert Advice

iPhones and Zoom Just Don’t Cut It

You’re selling your house. You do all the improvement projects you put off for years. The grass is as green as it has ever been, and the inside as spotless as can be. Maybe you even leave out fresh-baked cookies before an open house to make a lasting impression. You want to present your home in the best light possible. Ready for prime time. Because appearances matter. With that in…

June 2021, Branding, Digital Content, Expert Advice

The Video Takeover

When Facebook CEO Mark Zuckerberg called video a “megatrend” back in 2017, he matched his words with actions by “putting video first” across the company’s family of apps, which are among the world’s most used. Digital design platform Ceros shares Zuck’s view, offering this colorful take on things: “Video is eating the Internet. We’ve gone from text and images being the web’s dominant forms of content to videos being everywhere…

May 2021, Digital Content, Expert Advice, Marketing

Set Things in Motion

Put an iPad or other tablet in a child’s hands and — voila! Quiet contentment, sometimes for hours. There’s no mistaking the power of video to capture children’s imaginations. And if we’re honest, we know video has the ability to attract and hold our attention, too, especially considering the binge-watching phenomenon of the streaming age or just our old-fashioned love of movies and TV shows. It’s no wonder, then, that…