Alight Analytics has just become an official Google Analytics Technology Partner, creating a new distribution channel for the Kansas City company’s ChannelMix app.
ChannelMix helps users collect and analyze data from Google Analytics, AdWords, Facebook and Doubleclick, along with radio, TV and print.
Alight was already a premium reseller of Google Analytics services. Thanks to this news, the company says, it’s the first Google Analytics premium reseller and certified partner to offer a full-service marketing data aggregation app that can connect to any data source.
“This should come as welcome news for Google Analytics users everywhere who struggle with mashing together disparate data sources in an effort to make their marketing data tell a story,” said Matt Hertig, the co-founder of Alight Analytics.
“The ChannelMix app solves that problem, turning an arduous, 80-hour-a-month task into an easy endeavor that takes a fraction of the time. ChannelMix allows marketers the ability to focus on analysis.”
You can find a link to ChannelMix’s listing with Google Analytics here.
Alight is a past winner of Thinking Bigger Business Media’s 25 Under 25® award.