Promotion Fulfillment Center of Camanche, Iowa, recently made a strategic minority investment in Alight Analytics of Kansas City.

Alight Analytics, a 25 Under 25® alumnus, is the company behind ChannelMix, a data-aggregation platform that lets companies easily monitor their sales data, online and offline marketing metrics and other key performance indicators.

“Alight Analytics is excited to partner with PFC to deliver a heightened level of marketing aggregation and analysis to their clients,” said Matt Hertig, co-founder of Alight Analytics.

Promotion Fulfillment Center, which has four locations in North America, offers a range of logistics services, along with fulfillment support for games, sweepstakes and other promotions programs.

By working with Alight Analytics, Promotion Fulfillment Center will be able to offer new services to its clients.

“This strategic investment will allow PFC to bring our clients a deeper understanding of complex marketing data so they can make informed decisions about marketing programs,” said Laurie Kolbeins, president of PFC. “We invested in Alight Analytics because of their strong reputation and solid marketing platforms that deliver outstanding results for their clients.”

In other news, Alight Analytics said that it has a new client: True Media, a media strategy and communications agency with offices in Columbia, St. Louis and Calgary. True Media will use Alight’s ChannelMix Self-Service product and receive training from Alight on how to use Tableau software.