Local multimedia company Tico Productions has launched a new division, Tico Sports, to produce Spanish-language radio broadcasts of Kansas City Chiefs games.

Oscar Monterroso, Tico Productions’ CEO, will deliver color commentary on games, which will be aired on KCZZ 1480 AM and through the Chiefs’ mobile app. The team views this as a way to boost engagement with Spanish-speaking fans.

“We know that fans are consuming more content than ever before and much of this has to do with this device you hold in your hand every day,” said Ryan McCoy, the Chiefs’ manager of partnership development.

“Being able to engage with the consumer across every platform is crucial to us and incorporating this into the app just made sense. Understanding that Hispanics are extremely mobile savvy and amongst the highest consumers of mobile content made the integration within the Chiefs app a no-brainer while positioning the partnership for success.