Kansas City’s DivvyHQ has won the Content Marketing Institute’s Audience Choice Award for its content planning and management tool.

The company was recognized at last week’s Content Marketing World convention in Cleveland.

“Our team is thrilled to be recognized for our user-friendly content marketing platform,” said Brock Stechman, co-founder of DivvyHQ. “It was strong validation to hear that marketers worldwide find our solution to be easy to use and a valuable part of their integrated marketing effort.”

DivvyHQ’s online platform helps organizations better manage their content marketing process, from idea generation to deadline. It’s built to serve outfits that generate large amounts of content, including brands like General Mills, National Geographic Channel and Lowe’s.

Brody Dorland, DivvyHQ’s co-founder, said the company wants to be the world leader in its field. The award was a symbol that DivvyHQ is making progress toward that goal.

“We are on a mission to make lives simpler for marketers around the globe, and it is gratifying to receive validation from our most important audience—our customers,” Dorland said.