A Kansas City company has forged a strategic partnership with a leader in global content management that will broaden its footprint and help brands worldwide.
DivvyHQ — formerly Brockton Creative Group, a 2010 honoree of Thinking Bigger Business Media’s 25 Under 25 Awards — has partnered with SDL to help global brands centrally plan, create, translate and deliver marketing content.
DivvyHQ provides a content planning and production workflow tool for high-volume content teams. Its tool is built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing. Customers include Red Bull, Mercedes-Benz, Lowe’s, Pfizer and H&R Block.
READ MORE: Managing the content ecosystem
The collaboration combines DivvyHQ’s central content hub for managing integrated content calendars, initiatives and marketing campaigns with SDL Marketing Solutions’ specialty in creating, managing, translating and delivering any type of marketing-related content across any device, channel or language.
“Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product and services in just one language, let alone dozens of languages where marketing messages need to be adapted for different audiences and cultures,” Simon Moore, VP of SDL Marketing Solutions, said in a news release. “Our partnership with DivvyHQ solves this problem – giving brands a central way to organize, plan and execute international marketing campaigns with ease.”
“To reach consumers in today’s noisy digital world, brands need more than a theoretical campaign planning tool. They need a solid strategy, the right collaboration tools and creative production resources that can deliver an integrated, omnichannel message,” said Brock Stechman, co-founder of DivvyHQ. “Our partnership with SDL marks an exciting milestone for our customers, who can now easily plan, translate, adapt and publish global content centrally – ensuring that marketing messages hit the right note with any customer, in any language.”
