Local firm emfluence is helping Hallmark launch its newest brand, Hallmark Baby, with an all-digital marketing campaign. Less than a year after launching, Hallmark Baby’s online store has already recorded impressive results.
The team from Hallmark Baby, Julie Tozier and Mark Strickland, will talk about the campaign, along with lessons learned, when they deliver the keynote address at the emfluence Marketing Platform User Conference on June 18 in Kansas City, Mo. The daylong event is a great way for business owners and marketers to learn about the latest trends and best practices in digital marketing.
The Hallmark Baby campaign used only email, social media and pay-per-click advertising. The result? Traffic to HallmarkBaby.com’s e-commerce site increased by 64 percent during the first three months after launch. Hallmark Baby’s email database now has more than 80,000 subscribers, and its Facebook, Pinterest and Twitter audience has surged past 85,000.
The digital approach has enabled Hallmark Baby to get speedier feedback from customers and helped it turn customers into brand advocates.
What Else Does Emfluence Have Planned?
This is the sixth year for the emfluence Marketing Platform User Conference. Past keynote presenters have included Duct Tape Marketing author and speaker John Jantsch and Socialized author and Forbes columnist Mark Fidelman.
This year, in addition to the keynote program on Hallmark Baby, audience members will learn about CommunityAmerica Credit Union’s 12-week new customer nurture campaign and other case studies. Experts will share advice on complying with anti-spam regulations.
