Local biometric security company EyeVerify is changing its name to Zoloz and adjusting its focus.

The changes were announced in a recent blog post by founder Toby Rush.

“Today, we publicly commit to providing a hosted identity platform that helps people manage their digital lives,” Rush wrote. “The platform is centered around the idea that I am me, my phone should just know me, and my apps and services should know me – automatically, conveniently and securely.

“The first place we’ll offer the platform will be in Asia, as these markets are ready for it. Underserved and underbanked consumers in this region are moving to mobile so quickly that they have leapfrogged biometrics adoption and identity services in other geographies. Although our current focus will be primarily in these regions, we are exploring how to bring hosted identity solutions to customers in North America and Europe.

“As we launch our platform solution, we will continue to serve our existing Eyeprint ID SDK customers. Our team in Kansas City will remain focused on making trust simple with this refined roadmap.”

EyeVerify was sold last year to Ant Financial, an affiliate of the Chinese e-commerce giant Alibaba Group. EyeVerify’s technology – which lets users access their devices by taking a picture of their eyes – has been incorporated in the Alipay lifestyle app, exposing the technology to a massive new audience.

Rush is a past winner of the 25 Under 25® Award through his previous company, Rush Tracking Systems.