Are you a non-marketing executive or business owner tasked with creating a marketing team? Melissa Hendricks, the vice president of marketing at Cerner, joins host Kelly Scanlon to discuss how to build a high-performance marketing team from the ground up.

Hendricks shares:
Why marketing is importantHow to determine who you needHow to find who you needWho to look for and why to lead the teamHow to manage and hold someone accountable when you have little to no marketing experience yourselfWhat kinds of outcomes to look for
Melissa Hendricks is a corporate brand and marketing executive with more than 20 years of experience in technology and consumer packaged goods companies. As the vice president of marketing strategy at Cerner, Hendricks leads a team responsible for all aspects of corporate marketing and communications for a $4.4 billion publicly traded health care technology company.

To listen to all the episodes in the Smart Companies Thinking Bigger lineup, please visit the archives.