It’s a risk, starting a new business. According to the SBA’s Office of Advocacy,  the general rule of thumb is that a new business has a 50% chance of surviving 5 years or more. Increase your odds by being aware of the risk factors. Author D. Anthony Miles, Ph.D. joins guest host Mary McKenna on Smart Companies Radio to discuss his book “Risk Factors and Business Models: Understanding the Five Forces of Entrepreneurial Risk and the Causes of Business Failure”. Learn the patterns that cause failure and how you can minimize and/or prevent them.

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