Your car dealership has free coffee and new-to-you People magazines. Glen Dakan’s has fine art, a hologram greeter and a giant “Minority Report”-style wall that allows you to search for cars with a wave of your hand.

This Friday evening, Dakan and his team will host an open house for Pure Pursuit Automotive at the dealership’s new location at 1619 Walnut St. in Kansas City’s Crossroads Arts District. It could very well be a sneak peek at the future of car sales.

Dakan talked to Thinking Bigger Business about how the company got started and how it’s using technology to change how cars are sold.

What Kinds of Cars Does Pure Pursuit Sell?

Pre-owned, luxury sports vehicles from Lexus, Maserati, Porsche, BMW and other high-end manufacturers. The average sales price is about $70,000 to $75,000. Pure Pursuit can help car enthusiasts find exactly what they want.

How Did Pure Pursuit Get Started?

Dakan loves cars, but getting precisely what he wanted hasn’t always been easy. A couple years ago, he walked into a Florida dealership looking for a 3-year-old BMW M5. “And they said, ‘We know what that is, we’ve never seen one and nor will we probably ever get one.’”

Dakan tracked down an M5 online. He found a trustworthy dealership in Utah that had the right car at an acceptable price. But the dealership had no way to get the car to Dakan, short of him flying to Utah and driving it all the way back to Florida.

“So I as the consumer had to research that,” he said. “I had to solve the shipping and the paperwork, making sure it was a safe transaction, making sure the car mechanically checked out.”

He realized that he wasn’t the only car enthusiast with a problem like that. Working out of his basement, he started buying and selling cars to customers across the country.

Why Did Dakan Decide to Open a Retail Location?

Dakan was in business about three months when he realized that he wanted to create a physical storefront for Pure Pursuit, a Tesla-style car gallery, where automobiles are treated like artwork. (Literally—at its off-site warehouse near Crown Center, Pure Pursuit takes high-style photography of each car it sells.)

Pure Pursuit also will features piece from local artists. Nicole Buffett’s work, for example, will be displayed during Friday’s open house.

It’s all part of a larger trend. Manufacturers like Audi, Porsche and BMW are all moving in this direction.

“And so I said, OK, that’s where I want to be,” Dakan recalled. “I want to be on the cutting edge of what the manufacturers are doing, because that will slowly trickle down to the dealerships.”

While a lot of the sales and buying process is shifting online for different products, that’s not always the right solution for high-dollar purchases like cars and houses. Sometimes, the customer needs to talk to a human being.

What’s Up With the Hologram?

Dakan and his team are using technology in Pure Pursuit’s storefront to “deliver the best of both worlds”—the self-guided, tailored experience that technology enables, backed up by the comfort of seeing the product in person and talking to a live sales team.

Take “Chelsea,” Pure Pursuit’s virtual greeter. Imagine a standee at your local dealership or grocery store. Only Chelsea’s mouth moves, and her expression changes. (The image of Chelsea is rear-projected onto a special film created by 3M.)

Thanks to an ultrasound sensor, Chelsea can tell when someone is approaching and when her spiel should start. Back away, and she’ll thank you for stopping by.

A screen mounted next to Chelsea allows visitors to choose what they want to do at Pure Pursuit: check out the art on display, look at cars or learn more about Pure Concierge, the company’s nascent technology wing.

Visitors will be able to carry around iBeacon-enabled tablets. When they approach a car on the showroom floor, videos and information about that particular vehicle will pop up. (And Pure Pursuit will get a ping if a customer has been hanging around a car for several minutes and might be interested in talking with a sales rep.)

In another corner of the showroom, the team is installing a “technology wall.” Using nothing more than their gestures, visitors will be able to search Pure Pursuit’s inventory, look at videos of cars and even play Xbox games. The technology wall is powered by the game system’s Kinect sensor.

The tech is eye-popping, but the goal is ultimately to help buyers find the right kind of car, in a way that suits them best.

“We’re trying to weave everything into a higher focus on client service and concierge treatment,” said Dakan.