Video popularity is surging: 78 percent of people watch videos online each week, and 55 percent watch them online every day. More video content is uploaded to the web in a month than television has created in the last 30 years.
That shouldn’t come as a surprise, considering that video is everywhere. It’s on YouTube, Facebook, a growing number of company websites, emails, social media and a host of other platforms.
So, the question is: Can your customers find your company through video?
If you’re not taking advantage of video, it’s time to consider adding it to your marketing plan. Here are the Top 6 reasons that more and more companies are incorporating a video strategy.
1. Video builds stronger emotional connections.
You know the adage: People buy from people they know, like and trust. Video involves more of our senses and creates greater emotional bonds—which are essential for building long-term, trusting relationships.
2. Video builds higher engagement.
The Content Marketing Institute reports that audiences are about 10 times more likely to interact with—share, embed, and comment on—video than with other types of content. And, in a 2016 study released by Wyzowl, 76 percent of users said they would share a company’s video if it was entertaining.
3. Video creates more customer conversions.
Not surprisingly, if you can establish a strong connection with your prospects and build trust (see #1!), you’ll likely see an increase in conversions. In fact, according to Hubspot, 90 percent of customers report that product videos help them make purchasing decisions, and 64 percent of customers are more likely to buy a product online after watching a video about it. Again, that’s not surprising since videos can help potential customers see your product in action. After all, if a picture is worth a thousand words, what kind of value can a moving picture bring?
4. Search engines love video.
Comscore, a company that measures and analyzes media, reports that adding a video to your website can increase your company’s chance of landing on the front pages of Google results by 53 times. Because sites with videos tend to keep people on the site longer, the search engines read that as a sign your site has good content—and you may be rewarded with a boost in the rankings. Of course, you also need to optimize the video with keywords and add appropriate links.
5. Videos are accessible.
Tools for producing videos and platforms for viewing videos are becoming more accessible and affordable. Even SmartPhones can be used to produce videos that are suitable for certain purposes. And from an audience standpoint, the rise of SmartPhones has made video more accessible on mobile devices, delivering an even larger audience.
6. Videos are great for conveying a variety of messages.
There’s a video format for most types of content you’re likely to need as a business: “explainer” videos, promotional videos, animated videos, videos that tell a story, interactive videos, video ads, videos for email and more. Each can help you accomplish specific goals.
If you’re ready to put the power of video to work in your marketing efforts, please give us a call at (913) 980-2649. Or, visit our website at www.TheHeisenbergs.com. We’re eager to begin co-creating!
From idea to creation we will work together as partners, to give birth to your marketing concepts and ideas. We do more than tell stories—we capture experiences and engage our audiences to observe moments in life that inspire and motivate them to pay attention to the message.
