Kansas City’s Sock 101 will make its national television debut Thursday when it’s featured on the latest episode of “Project Runway: Fashion Startup.”

The show will first air at 9:30 p.m. Central time Nov. 3 on cable channel Lifetime. It’s a little like “Shark Tank” for fashion companies. Participants pitch their ideas to a panel of established fashion entrepreneurs, including people like Katia Beauchamp, the CEO of Birchbox, and Christine Hunsicker, the CEO of Gwynnie Bee.

Sock 101 has set a goal of becoming the world’s largest sock-of-the-month club. Founders include Lea Bailes, Dave Feyerabend, Jason Grill and Kelly Yarborough.

Yarborough and Feyerabend represented Sock 101 on their episode of “Project Runway: Fashion Startup,” which was taped in May. The show’s producers approached the company about a year ago,

Not only will being featured help introduce Sock 101 to a national audience, it also allowed the company to get feedback from experts in the industry, said Yarborough, Sock 101’s chief wisdom officer.

To celebrate the broadcast, Sock 101 is hosting a watch party from 7:30 to 11:30 p.m. at No Other Pub, 1370 Grand Blvd. in the Power & Light District. Tickets cost $20, and half the proceeds will go to the Sean D. Biggs Memorial Foundation, which helps fight cancer and funds scholarships.

To sign up for the watch party, visit the Eventbrite page.

Can’t make it to the party? Sock 101 is planning a special deal on its annual subscriptions through its website.