A new co-owner is joining b.Legal Marketing, a young company that helps attorney and law firms grow their business.

Stina Hergott will also serve as director of strategy at b.Legal.

“I’m incredibly excited to have Stina join our leadership team,” said Chris Brown, b.Legal Marketing founder and president, in a release. “Not only does she provide years of marketing experience, but her ties to the legal industry bolster our ability to serve attorneys and help them grow their practices.”

With nearly 10 years of marketing experience, Hergott has assisted small- and medium-sized businesses in creating and carrying out their strategic marketing plans. She has done so both at a local agency and as owner of her own brand positioning and strategy development consulting firm. As b.Legal Marketing’s director of strategy, Hergott will guide law firms in better understanding and strengthening their brand in order to create new business.

“Joining b.Legal Marketing is a great opportunity,” Hergott said. “My experience in strategic planning paired with Chris’ knowledge of the legal industry will allow us to look at the larger picture and help law firms create a solid growth plan.”

Brown founded b.Legal Marketing after working as an attorney for a local law firm. In that capacity, he saw how non-legal marketing firms that were employed by law firms didn’t necessarily recognize the intricacies of promotion within the legal industry. With clients in and outside of Kansas City, b.Legal Marketing is focused on the exclusive needs of law firms and their attorneys.