You can never tell where your next big business idea will come from. For Belinda Waggoner, the president of hr-haven, it arrived when she was reading an article in Forbes magazine about Naples, Fla. Experts say it’s going to be one of the best U.S. cities for job growth over the next three to five years.

“It intrigued me, so I started to research it,” said Waggoner, whose company offers outsourced HR services and coaching to entrepreneurs.

The more Waggoner read, the better the opportunity looked. Most people know Florida for its tourism industry. While that’s a key sector there, the region is also home to a growing number of technology firms. And, unlike Kansas City, Florida doesn’t have a ton of support resources for growing entrepreneurs.

So, earlier this year, the Overland Park-based hr-haven set up its first-ever branch office in Naples. Waggoner has rented co-working space in the Mercato, a shopping district similar to Prairefire, and hired her first Florida employee. A second employee should be coming onboard soon.

Waggoner knows from launching hr-haven in the Kansas City market that it takes time to start bringing in business. She estimates it could be about six months before the Naples office hits the break-even point.

“You don’t open the doors and the clients come rushing in,” she said.

So she’s developed a marketing plan to introduce her services to the Florida market. She’s also taken out a “small but meaningful” SBA loan to help cover costs. Waggoner and her team might not need the money, but it’s ready and waiting if they do.

If you’re an entrepreneur thinking about expansion, Waggoner encourages you to be incredibly realistic about your numbers, because “every time you grow, it’s incredibly expensive.”

“Think about what it takes for you to generate $20 in profit,” she said. “If your profit margin is 20 percent, you have to make $100 to fund that $20.”

Waggoner is treating the Naples office partly as an experiment. She wants to learn as much as possible from the experience because she believes she can take the hr-haven concept to many more cities.

“I’d love to see us be able to take the model of what we’ve done in southeast Florida and recreate it in other cities.”