Kansas City-based creative content and experience firm Hint has been acquired by digital agency DEG, which is based in Overland Park.
Hint, formerly Take Two Productions and T2, was founded by Teri Rogers in 1990 as a video production studio. Over the years, the company evolved into a storytelling and ideation shop, bringing clients stories to life through video and creative content, motion, experiential design and digital development. The firm’s accounts have included LinkedIn, Uber, Sprint, Puma and a number of other national and global companies.
Rogers said that the strengths of the two companies will complement each other, combining Hint’s storytelling and creative expertise with DEG’s data-driven prowess.
“It’s not often in business that you find a true win/win. I knew we could build something much bigger together than I could build alone. That was what actually made me happy to sell,” Rogers said.
Rogers will serve as the director of creative content and experience design. Hint’s 11-person team will integrate into DEG’s creative team, allowing for greater creative opportunities for clients across all of DEG’s service offerings.
“This acquisition has the potential to both dramatically transform how we engage with our clients’ customers and enhance the work we’re able to produce,” said Neal Sharma, DEG CEO and co-founder. “Hint’s outstanding reputation, as well as Teri’s leadership and entrepreneurial spirit, will be invaluable as we continue to evolve creatively and strategically and define the new model of agencies in the future.”
With the acquisition of Hint, DEG now has 212 associates, with 191 in Kansas City and 21 nationwide.
Take Two Productions was a 25 Under 25 winner in 2005.