PoliticalBranding Associates, a political branding consulting firm founded by Bonnie Siegel, has opened in Overland Park, Kan. It specializes in creating and driving brand identity for local, state, gubernatorial, congressional and presidential candidates.

The company offers political branding training sessions as well as one-on-one political brand consulting services.  Siegel’s firm takes care of integrate the brand throughout a campaign, offering services that range from messaging and content development to planning campaign events to using data and polling information to engage voters.

“Often times, campaigns do things backwards. They create a logo, a website, a ‘look and feel’ without fully understanding their candidate’s unique brand—this is a mistake,” Siegel said in a release. “A candidate’s brand identity should be the first component to your campaign and everything else should follow that brand. Candidates with strong brand identity are more likely to be remembered and differentiate themselves from the competition.”