One of the keys to All Nations Flag Co.’s longevity is offering top-quality materials and service.

“Our philosophy is we’re going to sell the quality,” said owner Greg Wald. “We sell the finest quality we can get our hands on. And everything we sell … it’s all made in the U.S.A.”

Wald is the third-generation owner of the company, which sells U.S. and corporate flags, and installs and repairs flagpoles. There’s a retail store at 114 W. Fifth St. in Kansas City’s River Market, where the company also does some custom manufacturing.

Wald’s grandfather started the company in 1924; it then passed to Wald’s father and uncles. Wald has three part-time and five full-time employees, including his son.

“It’s wonderful to have him here,” Wald said of his son. “He has a daughter, and hopefully one of his children will take it over and be a fifth generation someday.”

In the 1970s, Wald said, more buildings started to install flagpoles— banks, corporate headquarters, universities. That has bolstered his company’s business, along with homeowners displaying Chiefs or Royals pride.

Another boost has been product innovation, including advancements in printing on fabric, which makes custom work faster and cheaper.

“Unfortunately, that has stalled out in the last couple of years,” Wald said. “Ourselves and some friends around the country in the flag industry are trying to come up with new solutions.”