Aaron McKee has joined Balance Innovations as the company’s new executive vice president of sales.

The Lenexa-based company sells Software as a Service (SaaS) products to retailers who need help with analytics, reporting and other functions. McKee will be responsible for introducing Balance Innovations’ newest products to the market.

“We value Aaron’s expertise in selling SaaS-based, big-data analytics solutions, as well as his background in leading and building sales teams,” said Darren Knipp, president and CEO of Balance Innovations.

“He’ll leverage his experience to serve our Fortune 100 customers and help us move into adjacent markets both domestically and internationally.”

Before coming to Balance Innovations, McKee was vice president of sales and partner development for Zettics. He also served in leadership roles at Motricity, InfoSpace and KTEC/Kansas Bio.

“After working with companies outside the Kansas City area for many years, I was ready to be a part of a local, growing, technology-focused company,” McKee said. “I felt right at home with the Balance Innovations team, and l was excited about the forward-thinking, customer-focused atmosphere and culture right away. I’m eager to collaborate with everyone to work toward—and exceed—our goals.”