DivvyHQ has added Robert Rose, one of the luminaries in the content marketing industry, to its board of directors. Rose is chief strategist for the Content Marketing Institute and helps develop content and customer experience strategies for several large enterprises.

Rose will assist DivvyHQ—a content planning and collaboration platform—as the company upgrades its platform with new programs, integrations and enhancements and improves the content process for global marketers.

As a digital marketing expert, Rose works on content development with organizations such as Oracle, The Bill and Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS. Rose is a well-known keynote speaker, and he has written a book called “Experiences: The 7th Era of Marketing.”

DivvyHQ co-founder Brody Dorland said Rose’s expertise will play a key role in the firm’s 2017 growth strategy and product development as the firm unveils the Divvy 3.0 platform.

Some of DivvyHQ’s current clients include Red Bull, Lowe’s, Ben & Jerry’s, Virgin Mobile, Hewlett Packard, DuPont, Olive Garden, Mercedes-Benz, National Geographic, and Aflac.