Do Good Co. runs a unique store that benefits KidsTLC and KC Pet Project.

Company // Do Good Co.

Entrepreneurs // Janet Curran, Jean LaJoie, Starr Wagstaff, Joelle Fritz, Bruce Campbell and John Moncke.

What They Do // Do Good Co. operates a nonprofit store that receives clothing, furniture and home accessories with “higher-end aesthetics” from corporate and private donors. Do Good “curates” and sells the merchandise.

Proceeds benefit local nonprofits KidsTLC and KC Pet Project. The store opened in June 2017; after six months, Do Good donated $18,000 to its nonprofit partners.

Donated merchandise “gives the community an opportunity to be involved,” said store manager Krystal Piña. “Unused items go to nonprofits, such as KC for Refugees, that give specifically to people in need. The store also hosts weekly community events.”

The Inspiration // Janet Curran, who works closely with KidsTLC and KC Pet Project, conceived of Do Good’s model, which acknowledges the sentimental or monetary value of items that donors want put to good use.

“People want to give items no longer being used a new life and story,” Piña said.

What’s Next // Do Good has been approached about franchising its store concept in other parts of the U.S.

How to Contact // Do Good Company // 1320 W. 39th St., Kansas City, MO 64111 // (816) 216.1526 // www.dogoodkc.org