ESPN’s documentary series “30 for 30” is focusing on a unique salvage project that involved Kansas City startup PlanetReuse.

PlanetReuse operates an online marketplace that helps sell reclaimed construction materials. A few years ago, it facilitated the sale of the old basketball floor at the Milwaukee Exposition Convention Center & Arena (MECCA), which the Bucks and the Marquette University Warriors would play on.

This isn’t any old floor. The brightly colored MECCA floor was designed by artist Robert Indiana. He’s the man who created the iconic LOVE sculpture. (See photo at right.) “30 for 30” will tell how the floor was saved and how it found a new home, thanks partly to PlanetReuse’s help.

The piece, part of the “30 for 30” shorts series, is supposed to debut on June 11 on www.grantland.com.

What PlanetReuse Had to Say

“Learning the story behind the materials is part of the fun, like hearing what happened in structures coming down—what was originally manufactured in old structures, who ate at the restaurant, and in this case, what famous, world-renowned artist painted amazing work on it,” according to a post on PlanetReuse’s blog.

“So when we had the opportunity to connect a buyer and a seller on a significant project like the Milwaukee Bucks’ MECCA floor, we get pretty excited. We worked with Andrew Gorzalski, the eventual buyer of the floor, to confirm through many panel shots and requests that this was the actual floor that was for sale. We worked to draw boxes on a floor image to go along with the actual panel paint colors. It was a perfect match.”

This isn’t the first time PlanetReuse has attracted national attention. Last year, it was a finalist for the Wall Street Journal’s Startup of the Year. To learn more about the startup and founder Nathan Benjamin, check out this recent profile.