Nearly eight decades in, printer Henry Wurst makes a big bet on its future.
The longer you’ve been around, the more important it is to try new things.
Case in point: Commercial printer Henry Wurst, now in its 79th year, recently invested $8 million into a Goss Sunday 2000 press, a mammoth piece of equipment that replaces two other machines.
The new press is faster and quicker to set up, which makes it efficient for projects ranging from typical small business brochures to larger projects that might reach quantities of millions. “We’ve seen printing become a more focused and targeted communication channel for marketers. So we continue to evolve our equipment to fit that trend,” said Mike Wurst, the company’s CEO.
Company leadership calls the investment transformational because it’ll allow them to enter new markets. Not only will that support the 200 or so people Henry Wurst employs locally, it’ll help create 30 new jobs. (The company also has more than 100 workers at its Colorado location.)
“Print is a powerful communication method, and it’s not going away. We love helping our customers build their businesses by utilizing printing to connect with their audiences,” said Tim Wurst, company vice president of sales, and Mike’s brother. They are the third generation to run the business.
What’s the secret to surviving nearly eight decades in the printing business?
“Ultimately, we are successful when our customers are successful. Being imaginative and detailed in how to make print an effective medium makes all the difference, and we have great tools and talented staff to accomplish that,” said Mike Wurst.
