Many businesses are surprised to find out that in spite of a great logo, messaging and other items associated with “brand,” they leave themselves vulnerable in an area critical to their brand: protecting their intellectual property.

Intellectual property attorney Bobby Klinck joins host Kelly Scanlon to discuss why businesses need a strategy for their intellectual property and how to avoid some of the most common mistakes for protecting their businesses.

Bobby Klinck is a best-selling author and IP attorney who helps entrepreneurs, startups and innovators harness the power of their intellectual property rights and reduce exposure to lawsuits or brand challenges in the marketplace. His books are “The Entrepreneur’s IP Planning Playbook” and “Patent Litigation Primer.”