As family law, divorce lawyers and Kansas City personal injury attorneys, we know that the way small law firms and solo practitioners approach marketing is very different from even a decade ago. Whether you’re part of a law firm that is interested in learning more about the most effective B2B marketing tactics, or a professional services firm serving the legal sector, you will find information about content marketing helpful and, hopefully, useful in your business.
An online presence is critical for content marketing, whether your business is mostly B2B or B2C.
Why is this so important? Because every company has (or should have) a website. Virtually all new potential clients, including prospects for Kansas City personal injury attorneys, access the Internet via various devices when they are searching for information or services. Even if you get word-of-mouth or referral leads, those prospects are going to look up your company online before making an inquiry. If your company is listed only in the Yellow Pages, you are considered “old school.”
There are five areas critical to the success of content marketing.
These are:
- Articles
- Social Media
- Blogs
- eNewsletters
- Case Studies
Although there are many other types of B2B and inbound marketing tactics that are also effective, including videos, in-person events, webinars, white papers, podcasts, etc., the five tools mentioned above should be your primary focus. Those five types of content are particularly effective for demonstrating your expertise and for building the trust of prospective clients in a way that is budget-friendly.
Blogging is one of the best content marketing tactics you can use.
If you are a Kansas City personal injury attorney who practices on your own, with a partner, with a corporate law firm, or if you provide services to the legal industry, blogging is a great way to engage potential clients and build leads. Blogging allows you to not only put a face on your business and demonstrate your industry knowledge, skill, and experience but also to include a human element that people love. You can share industry news, legal statistics, informative articles that answer the questions of potential clients, the benefits of using your product and services, what sets you apart from your competitors—essentially, any information readers would find engaging, valuable and sharable.
One of the advantages of blogging is that it can be integrated so easily with social media. Visitors to your blog can share your content via Facebook, Twitter, LinkedIn, Google+, and other networks. When your readers share, their friends and followers will also be exposed to your great content.
Content marketing is an effective and affordable method of building trust in your brand and a way to gain new leads and clients.
