Shatto Milk

Why Shatto Milk Decided to Bring Back the Milkman

Customers love the old-school glass bottles that Shatto Milk uses, the kind that milkmen would leave on Americans’ porches decades ago.

So it was probably only a matter of time before Shatto brought the milkman back, too. The company started a test route for a new delivery service in Leavenworth a few weeks ago, and is getting ready to add more routes in the next few weeks.

“We have always had a fascination with the way things were done in the past,” said Matt Shatto, co-founder of his family’s Osborn-based dairy and the founder of Shatto Home Delivery.

The company’s eventual goal is to offer delivery service to the entire Kansas City metro area, and it’s already ordered more trucks. To help determine where it should expand next, Shatto is asking interested customers to sign up on its website.

“The trickiest part so far for us has been routing and making sure we have efficient routes,” Matt Shatto said.

The milkman won’t be bringing only milk, though. Shatto Home Delivery has partnered with a series of other local food businesses—Maps Coffee Roasters, Farm to Market Bread Co., Fantasma’s Finest, Three Dog Bakery and more—to deliver their products, too.

Shatto looked for top-of-category suppliers and quietly approached each with an agreement where the dairy would purchase and resell their products to delivery customers.  “We had very little problems getting people to buy into the initiative,” Matt Shatto said.

Shatto Milk has been thinking about a delivery service for seven years, Matt Shatto said. Work started in earnest in January of this year. There are still a few dairies across the country that still offer milkman service, so Shatto conducted on-site visits in Denver and Hartford to see how they do it.

“It’s relatively rare,” Matt Shatto said, but he noted that “there are a lot of folks on the East Coast who have been doing it for some time.”

The biggest takeaway? Customers who use a milkman are buying an experience as much as anything. While customer service and product quality—two of Shatto Milk’s strong suits—are important, buyers really want to enjoy a service that’s something like what their grandparents used, Matt Shatto said.