Even if you own a “traditional” business, you can use online tools to fuel business growth. Internet users fall within all age groups, and they span all income levels, occupations and locations, which makes digital marketing an appropriate tool for many businesses to consider.
Hinkle Hardscapes is a Kansas City stamped concrete and outdoor living environment contractor that have been innovators in their niche, although their company definitely falls within the general definition of a traditional business. They have embraced digital marketing to grow their business. The following are some digital channels they have used consistently to fuel that growth.
Digital Marketing Through Social Media
It is safe to assume that the majority of Internet users are logging into Facebook, Twitter, and Pinterest on a regular basis. All of these platforms offer both paid and unpaid marketing tools that be customized to target a specific group of people—those most likely to need your services or products.
Digital Marketing Automation
Creating a healthy online presence doesn’t have to take up all your time. There are many automated marketing tools available that allow users to schedule actions in advance—either for the day, or even the week. Some of the actions these tools can handle are sending email blasts, updating a company Facebook page, or sending tweets.
Pay-Per-Click Advertising
Both Facebook and Google offer pay-per-click advertising options. Use Kansas City pay-per-click services with Google’s Adwords and Facebook’s targeted marketing allows businesses to customize their audiences by targeting certain interests and keywords, and even target specific groups of people based on a predetermined demographic.
Search Engine Optimization
Using commonly searched keywords helps to increase a business’s position on Google search pages and increases site traffic. Learning to weave the right keywords into the content of websites and blogs isn’t always easy, but many businesses hire SEO experts to help them with optimization.
Additionally, photos, videos and blogs can further promote a business—all of these tools improve status in Google searches.
Managing Online Reputation
Many Internet users leave reviews online or share their opinions with family and friends through social media. Businesses can monitor these mentions of their business by responding to negative reviews with an apology and even compensation and reward positive rewards.
Remember, if you are the owner of a business in a traditional industry, digital marketing can be a viable growth tool for your business.
