The team at SoftVu stays busy creating automated marketing campaigns for their clients in the mortgage banking and senior living sectors. But they still find time to make a difference in the community.

This summer, for example, SoftVu helped raise $15,000 at its annual Mortgage Innovation Summit, which showcases the newest, brightest ideas from industry leaders. This year’s attendees donated three times what was raised last year.

That money will go to the nonprofit Mortgage Professionals Providing Hope. The funds will be used to build a play place for preschoolers in Guatemala, support 12 children in rural India for a year and help five homeless American families find permanent housing.

“Being a positive role model every day isn’t just for athletes and clergy,” said Tim Donnelly, SoftVu’s president and CEO. “Everyone in a leadership position has the responsibility to be a positive and ethical example to those around them because it has a ripple effect—good begets good.”

Closer to home, SoftVu employees have contributed to fundraisers and charity drives for groups such as Giving the Basics, Big Brothers Big Sisters of Greater Kansas City, Harvesters and the Don Bosco Center.

Donnelly‘s motto is: “Work to live, live to serve for the Greater Good.”

Giving back has become such a part of SoftVu’s culture that its community service team has its own nickname. They’re the VuGooders.

“When we can put our team focus, if even for an afternoon, on someone in need, that elevates our community—locally, nationally and globally,” said Donnelly.