There’s a new “value equation” being driven by Millennial consumers, according to Jeff Fromm, president of Kansas City marketing firm FutureCast and co-author of “Marketing to Millennials.” The equation, which Fromm has copyrighted, has to do with understanding what constitutes value for Millennials. “The fundamental shift that has occurred with Millennials is a change in the value equation from the sum of functional and emotional benefits to the sum of…