Are you a non-marketing executive or business owner tasked with creating a marketing team? Melissa Hendricks, the vice president of marketing at Cerner, joins host Kelly Scanlon to discuss how to build a high-performance marketing team from the ground up. Hendricks shares: Why marketing is importantHow to determine who you needHow to find who you needWho to look for and why to lead the teamHow to manage and hold someone…

Entertainer Clyde Riddlesbrood joins Smart Companies Thinking Bigger host Kelly Scanlon to share how business owners can enhance their businesses by leveraging tactics that entertainers use. He covers: How to use storytelling to help your small businessHow entrepreneurs can use the lessons of acting to propel their success.How writing can help you stay focused on your success  Clyde is the founder of Riddlesbrood Touring Theater Company. He grew up in…