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William Gibson, Down to Earth

Down To Earth Services, Green Thumb Gardens: Business in bloom

William Gibson spent his early career running a traditional lawn and landscape business. But in 2013, the entrepreneur decided to risk it all. Gibson sold his old business and followed his dream. He and his wife opened an environmentally-friendly Kansas City lawn care and landscape business, Down to Earth Services. The business designs, installs and maintains native plants.   But they quickly learned it was nearly impossible to find a…

Smart sales: How to manage a new salesperson

New-hire training is an important part of making sure you set your new salesperson up for success. Use different tactics and ways to let your new hire get familiar with your organization and their new colleagues. Classroom training This includes things like sales training (yes, even for your more experienced seller), product training, sales process and ideal client profile are things that can be taught in a classroom setting. Even…

Smart law: The new wave and surf-by lawsuits

The Americans with Disabilities Act provides the basic legal requirement that employers must not discriminate against individuals who are qualified for a job, with or without a reasonable accommodation. If your company website accepts orders, posts goods or services for sale, permits customer reviews and testimonials, takes reservations, provides addresses and directions to business locations, accepts job applications, includes FAQs, has email or chat features or has any other online…
gig economy

Smart management: Let the gig economy work for your business

We used to say the way of the future was freelancing. That’s no longer the case — the future is here now. We’re in the middle of an industrial revolution. No longer are people clamoring for full-time jobs. Now they want to be their own bosses or “solopreneurs.” The face of the workforce is rapidly changing. More than 30 percent of the U.S. population currently freelances full- or part-time. By…
SymbioBiz

SymbioBiz: New organization helps parent entrepreneurs achieve balance

After 10 years in Kansas City’s entrepreneurial community and as a mom of three, Stephanie Zamora saw something severely lacking in local business circles: resources for parent entrepreneurs. So in November 2018, she started up her business SymbioBiz, where her team provides parent entrepreneurs with the support they need to run their businesses. “SymbioBiz is a nonprofit organization that takes underutilized spaces in the community and then matches them to…
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