Category:

false advertising

How Honest Advertising Benefits Your Business

When businesses think about false advertising, they usually think of the consequences. Businesses with misleading ads can face government action, lose the trust of consumers, become an easy target of competitor attacks — or all three. To most business owners, false advertising and its consequences sound easy to avoid — just don’t lie. Unfortunately, that thought process leads many businesses astray. Most businesses who publish misleading ads don’t even know…
car dealerships

Smart Strategies: For expensive, complicated purchases, the bar is high for customer service

New car dealers bear more responsibility than nearly any other industry when it comes to customer satisfaction. Due to factors that increase stress and magnify the personal value of a vehicle purchase, car dealers must show unwavering patience and engage in transparent communication to ensure their customers have a positive experience. Anything less and complaints will follow. Industry prone to complaints Before stepping foot in a dealership, circumstances inherent in…
reputation trust credibility

Irreversible Sales Blunders that Destroy Trust

Sales representatives need not endlessly dwell on lapses in the service they provide nor spend an entire sales session bashing the products they wish to sell. However, to minimize the perception that they’re withholding vital information from the customer, salespeople must make clear the possibility of applicable additional fees, reasons the business may deny a repair or even why a repair might not work. Preparing customers for problems they could…
car dealers

How Car Dealers Start the Perfect Car Buying Experience

It’s surely no surprise to hear that car dealers do not have the best reputations. Every year, both used car dealers and new car dealers are the most complained about industries to the BBB locally and internationally. In the past 12 months, new car dealers generated the fifth most complaints, and used car dealers generated the sixth most complaints in the greater Kansas City area. Throughout the BBB system, they…
Facebook Twitter Linkedin

follow us

MAKE Digital Group Sidebox Ad
Facebook-f Twitter Linkedin

Stay up to date