Author: Joe Lieberman

Marketing, Sales and Marketing

Smart strategies: Deliver on your brand promise and change the game

Stated or unstated, a brand promise is what customers expect from your company — and you. Sometimes, your customers are unhappy because your brand promise doesn’t match up with your delivery of that promise. In other words, your actions don’t match your words. Or, said another way, the company is not a “man of its word,” sometimes exposing enemies deep in the heart of the organization. (more…)