SoftVu, a Kansas City, Mo., company that provides marketing automation strategies to clients in the mortgage lending industry, was acquired by LoyaltyExpress, a Boston-based company. SoftVu was founded in 1999 and earned a 25 Under 25 Award from Thinking Bigger Business Media in 2007. It leverages big data to help mortgage lending companies target consumers and is used by some of the largest banks and mortgage lenders in the U.S….