Don’t use wishy-washy words when communicating with buyers. As a salesperson—and you are if you’re a business owner—you’re familiar with hearing wishy-washy words from your prospects. Responses such as “I believe there’s a good chance,” “Things look pretty good,” or even, “We’re inclined to place the order this quarter” may sound positive on the surface. Upon closer inspection, they reveal no actual commitment. Learning how to clarify smoke-screen statements is…
Why it’s better to raise (and address) potential problems before a prospective buyer notices them. Have you ever lost a sale because of a problem you could have and probably should have dealt with earlier in the sales process? Have you ever lost a customer because you waited too long to tell them about a delay or defect? If you know a problem is going to blow up in your…