Kathryn McDaniel had to face the facts: If she didn’t revolutionize her business, it was going to die. Here’s what she did next. Every industry changes as technology develops and consumer expectations shift. It leaves entrepreneurs with a choice: adapt to meet customer expectations or risk failure. That’s where Kathryn McDaniel found herself about eight years ago. Her family’s traditional commercial print shop, ColorMark, had been hit by the economic…
