When businesses think about false advertising, they usually think of the consequences. Businesses with misleading ads can face government action, lose the trust of consumers, become an easy target of competitor attacks — or all three. To most business owners, false advertising and its consequences sound easy to avoid — just don’t lie. Unfortunately, that thought process leads many businesses astray. Most businesses who publish misleading ads don’t even know…

“When people are genuinely happy at the success of others, the pie gets larger.” — Stephen Covey We all use various filters as a way to process what goes on in our worlds. These filters are based on core beliefs, and usually, they are applied subconsciously, without us evening noticing. Although it sounds like a really subtle, small thing – it turns out those beliefs and filters can have a…

“When people are genuinely happy at the success of others, the pie gets larger.” — Stephen Covey We all use various filters as a way to process what goes on in our worlds. These filters are based on core beliefs, and usually, they are applied subconsciously, without us evening noticing. Although it sounds like a really subtle, small thing – it turns out those beliefs and filters can have a…

How far would you go for a client, customer or boss? The owner of a consumer services company once asked me to pose as a prospect with 10 of his competitors in order to find out their processes and pricing. I declined, and he asked, surprised, “Why not?” Perhaps you’ve been asked to do something similar that puts you in a gray area ethically. The ask can seem simple enough,…

How far would you go for a client, customer or boss? The owner of a consumer services company once asked me to pose as a prospect with 10 of his competitors in order to find out their processes and pricing. I declined, and he asked, surprised, “Why not?” Perhaps you’ve been asked to do something similar that puts you in a gray area ethically. The ask can seem simple enough,…