Several years ago, I had an employee who made a decision I wouldn’t have made, and it cost me a lot of money. At the time, my company provided digital prepress services to professional portrait photographers. One particular customer was unhappy because we hadn’t done some pretty extensive custom work that had neither been ordered nor paid for. Because I had empowered my employees to make decisions and meet customer…
Being able to properly close a sale is paramount in any business, but so many people forget that, when they walk into a presentation room, they’re not selling. They are educating. Using an educational approach helps customers make an informed decision. Not only will they trust you more, they often end up selling themselves on your product. By knowing the four primary aspects of “educated selling”—product, client, competition and industry—you…
Tech is crucial to the community’s growth—but so are KC’s other great companies. From the streets of the KC Startup Village to the shovel-ready companies that are part of Digital Sandbox KC—Kansas City is literally abuzz with the renaissance in growing technology ventures. This startup movement is putting Kansas City on the map, attracting new talent and adding to the economy’s bottom line in the region. But it isn’t—and shouldn’t…
Today’s technology gives us extraordinary opportunities. It allows us to make our businesses more efficient, profitable and reliable, while simultaneously enabling us as individuals to be more connected. We can tweet, surf, post, blog, email and chat all from a device no larger than our hand. As with all progress, these advances bring a variety of threats that must be evaluated, monitored and mitigated. As business owners, we make risk-reward…
Plan ahead to maximize your position against nonpaying clients. When a customer fails to pay, you face one of the most difficult situations for a small business owner. The lack of payment could be because of cash shortfalls or other issues, but the fact remains that you are out a substantial amount of money and time. What can you do? Plan Ahead Before you do any work, there are many…