As family law, divorce lawyers and Kansas City personal injury attorneys, we know that the way small law firms and solo practitioners approach marketing is very different from even a decade ago. Whether you’re part of a law firm that is interested in learning more about the most effective B2B marketing tactics, or a professional services firm serving the legal sector, you will find information about content marketing helpful and,…

The days of needing to reconcile marketing buys in one system against results in another are long gone. The reality is this: Technology is a basic and necessary tool these days. Most business owners probably can’t imagine how they would keep up with demand if it weren’t for the ability to integrate across multiple platforms. Here are three top reasons why you should embrace cross-platform integration if you haven’t already….

Locally owned Livers Bronze Company continues to expand and diversify its product offerings in 2015, including its commercial railings. “We recognize and appreciate the competitive nature of our business, so are constantly striving to differentiate ourselves from others in the railings business,” said President Deuce Livers. In addition to Deuce, other family members serving as company officers include Charlie Livers, executive vice president of sales and marketing; Brett Walter, executive…

As bicycling grows in KC, getting customers and employees on bikes brings returns. Even in our car-centric region, the automobile isn’t the only way to get around. More and more Kansas Citians are turning to bicycles — for recreation and for getting from A to B. Between 2011 and 2012, commuting by bicycle increased 42 percent in the Kansas City region, according the U.S. Census Bureau. You might have heard…