The COVID-19 pandemic caused many families to rethink their child care situations. Nannies became a popular choice for many, as they decreased the risk of sending children to child care centers and provided the benefit of helping those same children through online schooling while their parents worked. As the pandemic has ebbed and flowed, nannies have remained a popular option. Many families, however, were unprepared with how to transition to…
As we head into the latter part of the year, many businesses are beginning the treacherous time of benefit renewals. And to no one’s surprise, rates are only going up! Whether you are planning to renew your benefits with your current carrier or looking to make a change, it’s important to understand what your options are. Health insurance is a complex and evolving subject matter, and it’s time to demystify…
You’ve dabbled with content, you’ve mused over campaigns, you’ve posted a little on social media, and you’ve handed a small portion of your budget to someone in marketing…but maybe you aren’t seeing the return you wanted. The truth is there’s a big difference between trying out different marketing activities and cold, hard commitment to the marketing cause. The best marketing results aren’t going to come from dipping your toes in….
Q: I’m doing a really great job of getting referrals from my clients. Are there other sources of referrals I might be overlooking?  A: Congratulations on your success getting referrals from your current clients. As with most behaviors, though, there may be room for improvement. What if you scheduled a meeting with your clients about not only receiving referrals from them – but also giving referrals to your clients? It’s…
Halloween is just around the corner, so what better time to share a few horror stories, right? As a youngster, I remember staying up late telling horror stories with friends while camping in one of our backyards, using a flashlight to illuminate only the storyteller’s face. It was a frightful but fun and adventurous time.  Unfortunately, most of the horror stories I hear these days involve small businesses. While I…