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How to 10x Your Video ROI with SEO

If you are like many business owners or marketing executives today, you may be struggling with your digital marketing investment decisions. While website content and blogging are still cornerstones of any inbound marketing strategy, buyers now expect to see more video content – so it’s no surprise that Google is favoring websites with good video SEO (search engine optimization). The dilemma for you, however, is that investing more into video…

What Is Asset Management and Why Does My Business Need It?

Like it or not, our daily lives are generally consumed by bits of digital information. Almost everything about us is captured in 1s and 0s that arrange in various combinations of eight to form bytes, and then kilobytes, megabytes, gigabytes and so on. These numbers, collectively termed data, are used to identify our bank accounts, arrange our schedules, send text and email messages, and capture digital images and video clips…

Budget or Forecast: Which Method – or Combo – Most Benefits Your Business?

When it comes to setting financial goals for your business, there are two main methods to consider: budgeting or forecasting.  Most businesses use one or the other, but understanding how each one works, and how to leverage the information provided from each, is critical to better defining your objectives to achieve your goals and adapt to real-time market conditions. Given the changes in the business environment today, it may even…

“Think Bigger” Customer Service without the “Big Cost!”

I use the play on words to try and emphasize exactly what the last two years have done for organizations. For the first time in my 30-year career, we can truly help organizations lower costs and improve their customer service experience at the same time. With the right technology and support organization, you can improve your customer service and expand your hours of operations at a cost you can finally…
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